Friday, May 18, 2012

IAB News

22

Mar

2012

IAB SE Asia, Singapore Chapter sees a new Leadership Council for 2012/2013

Google’s Loren Shuster appointed as Council Chair

Author: Ranji David

On the back of the recent release of the IAB Singapore Online Revenue Report announcing online spend for H1 2011 at S$60.31million, the Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter announced today the new ten-person Leadership Council for 2012/2013, with Loren Shuster, Country Director-Singapore and Emerging Markets, Google, taking the reins as the new Chairman.

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Digital Advertising Spend in Singapore Grows To Over S$60m in H1 2011: IAB

Steady climb shows digital spend on track to cross S$100million mark

Author: Ranji David

Singapore, March 19, 2012 -- The Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter today released the Singapore Online Advertising Revenue Report reflecting Digital Ad Spend at S$60.31m for the period January to June 2011. The figures account for 8%of the total advertising expenditure in Singapore. Jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter, the report was compiled by PricewaterhouseCoopers LLP to provide an analysis of the online and interactive advertising market growth and trends.

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IAB Executive Breakfast Briefings 2012 - Rahul Welde

Unilever's Rahul Welde ushers in The Year of the Digital Dragon

Author: SuperUser Account

IAB Singapore kicks off 2012 with absolute firecrackers as Guest Speaker Rahul Welde takes the spotlight at our inaugural Executive Breakfast Briefing this January. Rahul will be quizzed by IAB Chairman Ken Mandel for his thoughts on the role Digital plays in the Media Mix, how Digital made a difference in 2011 and his predictions on where Digital will continue to keep delighting consumers in 2012.

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