Friday, May 18, 2012
IAB News

19

Mar

2012

Digital Advertising Spend in Singapore Grows To Over S$60m in H1 2011: IAB

Steady climb shows digital spend on track to cross S$100million mark

Author: Ranji David


Singapore, March 19, 2012 -- The Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter today released the Singapore Online Advertising Revenue Report reflecting Digital Ad Spend at S$60.31m for the period January to June 2011. The figures account for 8%of the total advertising expenditure in Singapore. Jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter, the report was compiled by PricewaterhouseCoopers LLP to provide an analysis of the online and interactive advertising market growth and trends.


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