Author: Ranji David
Singapore, March 19, 2012 -- The Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter today released the Singapore Online Advertising Revenue Report reflecting Digital Ad Spend at S$60.31m for the period January to June 2011. The figures account for 8%of the total advertising expenditure in Singapore. Jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter, the report was compiled by PricewaterhouseCoopers LLP to provide an analysis of the online and interactive advertising market growth and trends.