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So far interactive has created 97 blog entries.

Digital to grow, but do we have the talent to make it happen?

Global internet advertising expenditure will grow 13% to reach US$205bn in 2017. This is according to Zenith’s Advertising Expenditure Forecasts. The forecast for 2017 is for 4.4% growth, down slightly from 4.6% growth in 2016. The report forecasts another 4.4% growth in 2018, followed by 4.2% in 2019. These rates are slightly below the growth rates that the IMF forecasts for nominal GDP.

March 29th, 2017|IAB Insights, Insights|