INDUSTRY
EXPERTS WHO
DRIVE SOLUTIONS.

From data, to mobile, to content there are so many channels across the advertising industry, and each should be addressed accordingly by specialists. That’s why our committees bring together experts to recommend solutions.

Each committee is the voice in the development of the IAB agenda, including trainings, events, white papers and thought leadership.

OUR MISSION:

To enable a greater degree of trust in the digital advertising ecosystem. This committee was formed to address the increasing amount of data agendas in the digital advertising industry. It also seeks to create an online resource around existing measurement tools and recommends common metrics for video, social and mobile advertising, including case studies proving effectiveness.

MEASUREMENT,
STANDARDS,
& DATA

OUR MISSION:

To humanise programmatic, and make its potential relatable to wider sections of the industry. To increase spend in programmatic and develop /grow the talent pool, through education efforts

PROGRAMMATIC

OUR MISSION:

Provide marketers with insights and resources on both standards and best practices to help make Singapore a hub of mobile and social innovation in APAC. To achieve this via driving streams of awareness and education, increasing the level of talent available in line with the region’s consumer growth involvement in these channels.

MOBILE & SOCIAL

OUR MISSION:

To promote understanding and adoption of content as a key digital marketing discipline in Southeast Asia, and effect a significant shift in media investment from traditional to online media. To achieve this by educating and connecting the ecosystem: content producers, advertisers & agencies.

CONTENT
& VIDEO

END OF DESKTOP, START OF MOBILE

INDUSTRY
EXPERTS WHO
DRIVE SOLUTIONS.

From data, to mobile, to content there are so many channels across the advertising industry, and each should be addressed accordingly by specialists. That’s why our committees bring together experts to recommend solutions.

Each committee is the voice in the development of the IAB agenda, including trainings, events, white papers and thought leadership.

MEASUREMENT, STANDARDS, & DATA

OUR MISSION:

To enable a greater degree of trust in the digital advertising ecosystem. This committee was formed to address the increasing amount of data agendas in the digital advertising industry. It also seeks to create an online resource around existing measurement tools and recommends common metrics for video, social and mobile advertising, including case studies proving effectiveness.

PROGRAMMATIC

OUR MISSION:

To humanise programmatic, and make its potential relatable to wider sections of the industry. To increase spend in programmatic and develop /grow the talent pool, through education efforts.

MOBILE & SOCIAL

OUR MISSION:

Provide marketers with insights and resources on both standards and best practices to help make Singapore a hub of mobile and social innovation in APAC. To achieve this via driving streams of awareness and education, increasing the level of talent available in line with the region’s consumer growth involvement in these channels.

CONTENT & VIDEO

OUR MISSION:

To promote understanding and adoption of content as a key digital marketing discipline in Southeast Asia, and effect a significant shift in media investment from traditional to online media. To achieve this by educating and connecting the ecosystem: content producers, advertisers & agencies.