iab singapore

FEBRUARY 24, 2016

IAB Training #5 | Digital Video Essentials for Brands, Agencies and Marketers

It is time for that final push to get the conversions and hit the sales targets but it is equally important to have that sneak preview of what opportunities and challenges lie ahead for you in 2016 in the everchanging digital landscape.

Hear from the Warriors in the travel industry, a sector severely disrupted by the digital typhoons and challenged by new business models. Learn how they ride the storm and benefit from listening closely to inevitable march of the Digital Consumer. Benefit from cross sector learnings and discover how the travel industry leverage the insights gained from Real Time Data to influence the purchase decisions of the Modern Traveller.

This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training Series you can guarantee this will be all quality, no sales pitches!

You will get tips and advice on how to convert consumers during this festive planning. You will get insights on behaviours along the Consumer Journey wheel and how each spoke of the wheel acts to affect the ‘Dream, Search, Buy, Fulfill and Share’ process. Learn how you can leverage that knowledge to drive your campaigns with higher success rates. Learn to pre-empt and not simply re-act.

Please click here for more details

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