WHAT'S NEW IN IAB TODAY?

Check out our latest news to see Press Releases from us or IAB Members, White papers, Thought Leadership Pieces, Job Postings and everything else related to the IAB Singapore.

March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

March 09, 2017

S4M acquires Netadge to reinforce technology stack

SINGAPORE, Feb 21, 2017 – S4M (Success for Mobile), a mobile ad tech platform acquired Netadge this week in a move to strengthen the company’s offerings in…

March 05, 2017

MEC@Mobile World Congress 2017: Trends & Takeaways

With a record attendance of 108,000, Mobile World Congress (MWC) 2017, which took place 27 February - 2 March in Barcelona, was the biggest ever.…

February 22, 2017

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE AND FOSTER CITY, CA ​(February 23, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus,…

February 21, 2017

Tapad APAC on the rise with key senior hires

SINGAPORE, Feb. 21, 2017 - Tapad, the leader in cross-device marketing technology, announced three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s…

February 17, 2017

AdAsia Holdings launches in-feed native ad formats, expands to Cambodia

SINGAPORE – 16 February 2017 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has today launched in-feed native ad formats for…

February 15, 2017

The Trade Desk, Inc. opens office in sixth market in Asia-Pacific and Japan, sets up operations in Indonesia

SINGAPORE, February 16 - The Trade Desk, Inc., a leading demand-side platform in global advertising, today announced that it is entering the Indonesian market, its sixth office in…

February 13, 2017

Tobias Wilson and Sanchit Sanga to lead 2017 IAB Singapore Board

Singapore, February 13th, 2017 – The Interactive Advertising Bureau (IAB) Singapore has announced its 2017 Chairman and Vice-Chair, following the inaugural meeting of its newly elected Board…

February 10, 2017

Amnet Asia appoints Joshua Campanella as Regional Account Lead

SINGAPORE, 10 February 2017 – Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy…

February 06, 2017

Near releases report on internet usage statistics for mobile carriers

Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is…

February 06, 2017

eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan

London 6 February, 2017: In collaboration with IAB Singapore, eMarketer’s first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit…

February 02, 2017

IAB Singapore announces expanded Board and new Committee Co-Chairs for 2017

Singapore, February 2nd, 2017 – The Interactive Advertising Bureau (IAB) Singapore has unveiled its new leadership with the announcement of their Board and Committee Co-Chairs, concluding its 2017…

January 23, 2017

Cheetah Mobile Tops Internet Services Category in WPP’s BrandZ Top 30 Chinese Global Brand Builders 2017 Ranking.

Cheetah Mobile Inc. (NYSE: CMCM), the world’s leading mobile utility and content app developer, announced that it has been ranked Number 1 in the Internet…

November 21, 2016

Video Content is King, Distribution is the Key.

The right distribution channels can make or break a branded video campaign. MongChee Chang Head of Ooyala JAPAC offers key tips for an air-tight strategy.You’ve…

November 06, 2016

IAB & MDA Programmatic & Mobile Training Series in Malaysia

Successful Programmatic Marketing by Programmatic Committee (How to Win Friends & Influence People)Why AttendYou are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM…

October 19, 2016

AdAsia powers up in two more markets

Offices in Indonesia and Vietnam to grow AdAsia’s footprint in the regionSINGAPORE – 19 October 2016 – AdAsia Holdings, an advertising technology company and creator of the AdAsia…

October 12, 2016

TubeMogul releases first-ever SEA-specific viewability white paper

Research conducted by TubeMogul includes comment from leading agencies, brands and industry playersSingapore – October 10th, 2016 – TubeMogul (NASDAQ: TUBE), an enterprise software company for brand advertising today released…

October 04, 2016

IAB Singapore finds Asia Pacific consumers are more frequent, but less satisfied mobile shoppers

APAC consumers demand better mobile experienceSingapore, September 28th 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an…

September 22, 2016

IAB Singapore Cirque Du Soir Party 2016

EVENT DETAILS:Date: Thursday, 27th October 2016Time: 7pm - 1am (Door opens at 7pm) Venue: The Black SwanPrice: IAB Singapore Members $39 (online) / $59 on-site…

September 20, 2016

PPTV Selects Brightcove Video Cloud to Power Thailand’s First Digital Terrestrial Television Video-On-Demand Content in High Definition

Singapore, 22 September, 2016 — Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, has been selected by PPTV, a Thailand-based…

September 10, 2016

Slicing up Budgets in the World of Television and Video Ads

Varun Sharma, IAB Video Committee Chair, Head of Agency SEA, GoogleIn Singapore and around the world, all eyes are moving from television to digital video -…

September 06, 2016

Wootag wins IAB SG Tech Tuesday #2 Competition

Wootag, not Wu-Tang.Surely we’re not the first to make that joke, but that doesn’t stop us from saying it. Singapore-based, interactive video platform Wootag took…

September 01, 2016

IAB Training Series #9: A Guide to Video MultiVerse

Why AttendMarketers in the region have gone beyond questioning the need for digital video, however, there is little consensus on how much digital video makes…

August 30, 2016

comScore Selected as Indonesia Online Audience Measurement Partner to Develop Single, Trusted Online Currency

Appointment by Indonesian Digital Measurement Consortium and Bekraf Follows Rigorous Evaluation Process for Two Year Assignment  Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company,…

August 28, 2016

AdAsia Holdings launches CastingAsia, an influencer marketing platform

New addition to the AdAsia Digital Platform adds data-driven influencer marketing capabilitiesSINGAPORE – 25 August 2016 – AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today…

August 26, 2016

CtrlShift Names New CEO, CFO and Malaysia Country Head

Team to take on Southeast Asia’s digital advertising industry, expected to hit US$9.9 billion by 2025SINGAPORE – August 25, 2016 – CtrlShift, a data-driven audience-focused…

August 18, 2016

Amobee Appoints Digital Advertising Veteran Robert Woolfrey to SVP Asia

SINGAPORE– (August 17, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of digital and mobile advertising expert Robert Woolfrey as…

August 16, 2016

IAB Singapore optimises digital in Southeast Asia by bouncing businesses away from ad clicks

As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurementSingapore, August 16th 2016: The IAB Singapore (IAB…

August 11, 2016

Should Marketers Trust Machines with their Online Advertising Campaigns?

Automation, data collection and analysis has grown massively in the last few years, and has certainly transformed the online advertising industry. Programmatic advertising in Asia…

August 10, 2016

IAB Singapore releases industry Lumascapes to map out Singapore’s content and advertising landscape

The IAB Singapore (IAB SG) has been working with its Programmatic and Content Committees over the past few months to map out Singapore’s vast and…

August 07, 2016

International: Publicitas Marketing Priorities 2016

STEP IT UP TO KEEP UP WITH CONSUMER EXPECTATIONS: PUBLICITAS GLOBAL MARKETING PRIORITIES 2016Publicitas, the world’s leading media and advertising service company, has carried out…

August 01, 2016

Ooyala Q1 2016 Video Index Compares AVOD vs. SVOD Business Models For More Lucrative OTT Strategies

The global report highlights the causes, effects and solutions for drop-off rates; how time-of-day and devices impact engagement; new programmatic and ad-reinsertion trends Ooyala, a Telstra subsidiary and a leading…

July 25, 2016

Ramadan Report: A Survey of Mobile Internet User Behavior in Indonesia, Malaysia, and Singapore

On June 6, 2016 - Muslims across the world entered the month of Ramadan, an extremely important time for followers of Islam. Especially in countries that are…

July 14, 2016

DataXu Names Alvin Wong Head of Sales, Southeast Asia

DataXu, a leading provider of programmatic marketing software - Today announced the appointment of Alvin Wong as Head of Sales, Southeast Asia (SEA). His hiring…

July 11, 2016

PROGRAMMATIC IN SOUTH EAST ASIA

Written by Arshan Saha, Vice President, Xaxis SEABack To The FutureProgrammatic marketing in South East Asia has in recent years been bubbling under the layers, with many claiming…

July 07, 2016

Lifestak wins IAB Singapore’s Tech Tuesday competition

The IAB Singapore has kicked off Tech Tuesday, a bi-monthly networking event that connects local startups with influential IAB Members.  The first event of this…

October 19, 2015

5 Key Lessons From IAB’s Training Series #4 -  How Innovation and Creative Video Content Combines to Offer the Ultimate Brand Impact

It was a full house at the IAB Training Series at Google Singapore offices last Thursday. The presentations, followed by interactive round table discussions, allowed…

September 21, 2015

Summary of IAB Content Training Series #3 - Beyond Fundamentals

Content Marketing is a thing. That is to say, content marketing is no longer a concept or a theory, it exists and is being deployed by…

June 28, 2016

AD FRAUD: STOPPING THE VICIOUS CYCLE

USD$18.5bn - that is how much advertisers are estimated to have lost to ad fraud globally in 2015. This was revealed in a recent study conducted…

June 19, 2016

Crafting Mobile Moments: The Union Between Creativity and Automation

PubMatic has just released  the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation which…

June 16, 2016

Desktop pre-roll remained king in Southeast Asia in Q1 says TubeMogul

Pre-roll on desktop is still top format across all regions. Most notably, Thailand and Vietnam saw 90% of impression share in the desktop pre-roll format.Singapore,…

June 16, 2016

IAB Measurements and Standards Roundtable finds there’s too much data in SEA and not enough investment in people

Many businesses fail to democratise their data or educate their teams outside of research and analytics domains on how to derive insight to drive resultsSingapore, Monday, June 13th…

June 07, 2016

The Modern Video Ad Server

By Daniel Rowlands, Senior Director of Supply, JAPAC, SpotXThe supply-side technology stack for video publishers has long been a complicated space.It’s populated by a number…

March 30, 2016

Deepkia Nikhilender, former Mindshare-GEMS CEO, joins CtrlShift’s veteran leadership team

CtrlShift, an audience-focused marketing solutions company, announced today that it has appointed respected industry veteran Deepika Nikhilender as its new Managing Director.  Nikhilender joins a…

March 29, 2016

Adknowledge Asia announces Matt Sutton as first CEO

Singapore, 30th March 2016 - Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Matt will be responsible for driving the…

March 27, 2016

The Role of Mobile Data in Business Strategy

Near, the largest location intelligence platform with its presence across Asia-Pacific region, Japan and Europe sifted through relevant mobile data, analysing its findings with five…

March 26, 2016

6 Lessons behind Every Successful Header Bidding Strategy by Pubmatic

The new white paper explores how publishers can experience success with header bidding—to drive advertising sales—and what role technology partners play in the pre- and…

February 27, 2016

ADARA Builds on APAC Success with New Offices and New Hires in Japan and Hong Kong

Global Travel Data Platform Strengthens APAC Offering recruiting June Morishita and Irene Lee to lead sales teams based in Tokyo and Hong Kong. ADARA, the…

January 27, 2016

Channel NewsAsia to revamp digital experience for users

Mediacorp appoints VML Qais Singapore and Aperto after global agency searchSingapore, 21 January 2016 – Mediacorp has appointed VML Qais Singapore and Aperto to undertake…

January 17, 2016

New Year, New Hires for RadiumOne

Lachlan Kean and Nisa Seah join rapidly expanding SEA teamMonday, 18 January 2016:  Marketing technology company RadiumOne has kicked off 2016 announcing two new hires…

November 20, 2015

Part 1: Summary of IAB Mobile Training Series #5 - Mobile is no Longer a 360 Approach, it has to be 365.

How do you identify these moments? Be consistently relevant in order to move them up the purchase funnel. Connect people across different devices, mindsets and…

November 17, 2015

Part 2: Summary of IAB Programmatic Training - Unpacking Ad Tech Alphabet Soup

Demystifying the Supply SideGregory Pichot, Senior Account Director from AppNexus, breaks down the supply side platforms.  What is SSP?An SSP is a software used by…

November 11, 2015

Exciting Trends in Asia’s Programmatic Video Market by TubeMogul

In the constant toss-up between mobile or desktop for optimal programmatic video advertising, the latter is reported as the top performing platform. At least, this…

November 10, 2015

Part 1: Summary of IAB Programmatic Training - Unpacking Ad Tech Alphabet Soup

There weren’t enough road snacks to go around during the traffic jams, but the IAB training sessions in Jakarta and Kuala Lumpur were a hit!…

October 27, 2015

RadiumOne the first to Connect us with real-time app tracking

RadiumOne, our newest IAB member, has made ad tech history with the APAC launch of Connect, the first cloud-based software to capture in-app user engagement…

October 24, 2015

comScore Announces Major Boosts for Indonesia’s Growing Mobile Market

Indonesia is one of the largest mobile markets on the planet. To help expand measurement capabilities for the country’s booming mobile audience, analytics giant comScore…

September 24, 2015

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance

We are pleased to announce that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign…

August 15, 2015

We’re pleased to introduce a new Forrester Consulting study on real-time data analytics, commissioned by PubMatic, entitled Real-Time Data Analytics : Empowering Publishers to Make Better, Faster Decisions.

As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments at a staggering rate. An…

WANT TO BE FEATURED HERE?

Back
To Top