April 04, 2016

IAB Training Series #6 - How to Leverage Social Media Throughout the Buyer Journey to Drive Business Results?

Why Attend: 

If you are interested in learning how to influence and impact the consumer’s decision-making process along every touchpoint of the buyer journey using social media, then you need to attend this training event. Come and learn from Industry experts and practitioners who share and show you how they activate specific touchpoints with relevant campaigns and motivating messaging to obtain sales and conversions.

This is your chance to join the best in the industry in a in a small and personal enviroment and engage in our interactive session - and as an IAB Training Series you can guarantee this will be all quality, no sales pitches!

What’s more, the interactions continue at our networking sesion, after the event where you can network with the speakers and Industry experts and fellow partcipants.

What You Will Learn: 

You will learn how to sell internally, overcoming organizational challenges, build awareness and aquire new customers. Last but not you will learn how to retain your hard won customers through th next level of customer care and service.

You will also learn about the changing forces impacting consumer behavior in social media scene, specifically the implications of closed chat groups and the increasing need for social listening.


Registration starts at 12.30pm

Welcome and Introductions

01:00pm – Jeremy Seow, MD, Zeno Group and Co-Chair of IAB Social Committee

Overcoming Social Transformation: Barriers in your Ogranization

01:10pm – Seeking top management buy-in, getting alignment across departments and inspiring ownership, organizational unlearn and releaerning, all at a fast pace - are familiar themes in any transformation. Tools and best practices on how to succeed will be explored.

Speaker: Nick Pan, Digital Planning Director, VML

Social Listening - How Urgent is it for you and your Brand Given the Prevailing Winds of Change in the Era of Private Chats?

01:40pm - Speaker: Christel Quek, Vice President Asia Pacific, Brandwatch

Fireside Chat - Driving Sucess in a Cross-Platform World

02:10pm  -  As more brands pivot their focus to digital, the challenges and opportunities that face them are immense - learn how media agencies are working with their clients to ensure campaigns are reaching the right audiences and capturing their ever-shrinking attention, and how they are measuring true impact of their marketing spends in a cross platform, cross-device environment.

Moderator: Jon Tjin Kee, Regional Agency Partner, Facebook

Social Media for Lead Generation

02:40pm - Social media has become a primary means of lead generation for many businesses. In this interactive session, you will hear from industry practitioners on the role of social media plays in generating leads, as well as how to nurture prospects through the buying journey.

Speakers: Edward Bray, Director of Marketing - APAC, LinkedIn Marketing Solutions and Co-Chair of IAB Social Committee & Christy Tran, Senior Online Marketing Manager - APAC, LinkedIn Marketing Solutions

Networking Coffee Break

03:10pm - 20 Minutes Tea Break

Deepen Customer Engagement through Social Media to Deliver Business Results

03:30pm - Brands increasingly need to drive other business KPIs. Engaging with users and customers and re-defining social care with new partnership models and features is the way forward to deliver them. Hear about how brands in Telecom, Banking, Airlines and Consumer Goods industries in APAC have moved the needle of conversation from Customer Service to Customer Engagement with this mindset and capability.

Speaker: Arvinder Gujral, Business Development, Twitter

Future Forces

04:00pm - 2016 is on us. Looking at the forces around us what can we expect from the ever galloping social media scene? A deep dive into what’s in store for social media markets in 2016 and beyond - the top 5-6 trends and their implications, followed by solutions.  

Speaker: Simon Kemp, Regional Partner, We Are Social

Panel Q&A Session & Closing Remarks

04:30pm- Moderated by Jeremy Seow, MD (Singapore), Zeno Group and Co-Chair of IAB Social Committee

Post Event Networking Session

05:00pm till late - Hosted by the IAB Social Committee

Event Details:
Date: Wednesday, 20 April 2016
Time: 1 pm - 5 pm
Venue: LinkedIn Office, MBFC, Tower 2, Level 30
Standard Price: S$109 for IAB Members | S$219 for Non Members

Please click here for more details



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