November 20, 2015
IAB FYI Series #2: Insights, Trends and Tips to Win in 2016
It is time for that final push to get the conversions and hit the sales targets but it is equally important to have that sneak preview of what opportunities and challenges lie ahead for you in 2016 in the everchanging digital landscape. Hear from the Warriors in the travel industry, a sector severely disrupted by the digital typhoons and challenged by new business models. Learn how they ride the storm and benefit from listening closely to inevitable march of the Digital Consumer. Benefit from cross sector learnings and discover how the travel industry leverage the insights gained from Real Time Data to influence the purchase decisions of the Modern Traveller - to drive higher revenue by improving and personalising product offerings.
This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training Series you can guarantee this will be all quality, no sales pitches!
What You Will Learn:
You will get tips and advice on how to convert consumers during this festive planning. You will get insights on behaviours along the Consumer Journey wheel and how each spoke of the wheel acts to affect the ‘Dream, Search, Buy, Fulfill and Share’ process. Learn how you can leverage that knowledge to drive your campaigns with higher success rates. Learn to pre-empt and not simply re-act.
Registration starts at 2.30pm
3:00pm - Miranda Dimopoulos, Executive Director, IAB Singapore
The Insights: Trending 2016 and beyond - Getting to Know Tomorrow’s Travelers and their Intentions
3:05pm - Stewart Hunter, Regional Sales Director, Sojern
The Conversation Track: Mobile at Every Step of the Traveler’s Journey
3:25pm - Justin Halim, Head of Agencies, Facebook
The Business Travelers: Who are they and what matters to them?
3:40pm - Peter Hubert, Head of Insights, LinkedIn
The Consumer Journey: Winning Travelers’ Love in the Smallest Moments
3:50pm - Danny Kim, Travel, APAC, Google
The Myth Debunked - Is the Millenial Traveller the Driving Force it is Made Out to be?
4:10pm - Rick Mulia, Chief Advertising and Sales Officer, Wego
#ThePowerofNow - Building Traveler Delight
4:30pm - Maya Hari, Director Product Strategy & Sales, APAC, Americas & Emerging Markets, Twitter
The Moneyball Approach to Marketing
4:50pm - Jonathan Hardy, VP Sales, APAC, Adara
Date: Tuesday, 24 November 2015
Time: 3:00pm - 5:00pm (Registration starts at 2.30pm)
Venue: Twitter Singapore, Level 20, Capita Green, 138 Market Street S(048946)
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