October 02, 2015
IAB Training Series #5 - Mobile is No Longer a 360 Approach, it has to be 365
It is apparent that a 360 approach to Mobile Marketing is no longer sufficient - Therefore, IAB Singapore is hosting the best minds in the industry to share the latest thinking and solutions in Mobile Marketing advertising.
To succeed in this new world of ‘online living on the move’, marketers need to adopt an all year round, 365 contact approach with their consumers. Sifting through the many initiatives, ideas and received information in a noisy marketplace is a full time job.
This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training Series you can guarantee this will be all quality, no sales pitches!
What You Will Learn:
We will kick off the session with a high impact keynote on state of Mobile from a brand’s direct experience on how to evolve business in the digital space. Our experts from each Mobile function will then stimulate your thinking in the 7 key areas of Mobile Marketing including planning, cross device, KPIs, ROI and frameworks.
Following this we will break our into interactive working groups with experts from our Mobile Committee who can help you with any questions and provide advice on how you too can evolve your business to be more effective. And there will be surprising wins at the “Wheel of Mobile” fortune spin at the end of the breakouts!
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