July 07, 2015
IAB Training Series #2 - The ABC of B2B and B2C in Social Media
Our 2015 IAB Training Series continues with a session to help you understand all things Social. The ABCs of B2C and B2B in Social Media shares how the Social landscape is evolving and the growing importance of Social as not only a communications channel, but a business channel in SEA. This is your chance to join the best in the industry in a small and personal environment and engage in our interactive session - and as an IAB Training Series you can guarantee this will be all quality, no sales pitches!
What You Will Learn:
Understand the future direction of the social industry from key industry leaders. Learn how to get started today and optimise your strategy for a digitally connected world. You will also hear how using technology platforms can help drive Social strategies at the core of business transformation including how to filter out Social noise to focus on what really matters - real results. We will also share the nuances between a personal and professional mindset that will help you move from thinking like a publisher to acting like one with the 5 unstoppable trends in B2B marketing. We will wrap up the day with a panel of experts of McDonalds, Intel and Forrester who are using Social Media Mission Control to help understand their customers better and drive real-time campaigns.
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