July 07, 2016
IAB Training Series #8: A Planner's Guide to the Video Multiverse
This is an initiative by the IAB to dig deeper into the Digital Video ecosystem from a planning perspective. Marketers in the region have gone beyond questioning the need for digital video, however, there is little consensus on how much digital video makes sense for our advertisers.
The Training is an attempt to decode the Digital Video multiverse in the region and also address the right mix of digital in Video planning. The day offer deep insights into the Video ecosystem, the trends and the need for more digital video adoption in Video plans. We will also hear from some of the top Industry leaders on their adoption journey and experiences. IAB also plans to leverage this session to build some consensus on the drivers and barriers of digital video adoption in the region.
So join in, if you are a hard core Media Planner, a traditional or digital buyer, Business Director or a CXO trying to do what’s right for your client.
What You Will Learn
Understand the latest trends and stats on the Singapore media & digital landscape with a low down on Digital Video universe in the region. Learn from Industry leaders on how they are viewing the digital video opportunity and what’s been their journey in terms of adoption and learnings. You will also get to hear on why multi-screen planning is absolutely critical in today’s times and what’s a fair share for digital video in any TV / Video plan. Additionally, you will also learn about the impact programmatic is making on the Video landscape and what are the implications for Marketers.
Last but not the least, you are likely to learn from the Industry peers on what are the biggest barriers and drivers to the adoption of Digital Video and what can be done to address the situation. This is also your opportunity to voice your opinion and share feedback with IAB.
Thursday, 20th July 2016
1 pm - 5 pm
LinkedIn, Marina Bay Financial Centre Tower 2, Level 30
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