July 14, 2016

IAB Deep Dive Series #1: From Cradle to Grave - How to Optimise Social Content throughout its Lifecycle for Maximum Results
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Why Attend:

Join this immersive 2-hour social content insider session to learn the secrets of the tribe and win the social media war. 

Be one of the first few to take advantage of a new IAB training format - a 2-hour deep dive and practical learning exploration on a specific issue. In this first of many events, IAB has brought experts together to dive into social content optimisation, in response to industry needs amid delivery mandates from social content management. 

What You Will Learn:

You will learn about the life cycles of social content and the signs and signals of the fatigue index, how to be alert to them and refresh your content before wear-out sets in. You will also get to try your hands at Crowdsourcing creative ideas for that winning Visual for your campaigns, pick up best practices on how to create video for mobile applications, review case studies on how to win with Video and find out how people are consuming Video on Mobile. Finally collect a toolkit for your Social Content management needs.

This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training event, you can guarantee this will be all quality, no sales pitches! 

Event Details:

Date: Wednesday, 27th July 2016

Time: 3 pm - 5 pm (Registration starts at 2:30pm)

Venue: LinkedIn, Marina Bay Financial Centre Tower 2, Level 30

Click here to register for the event


Agenda
Registration starts at 2.30pm
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3:00pm - Welcome and Introductions by IAB Social Committee Chairs

  • Jeremy Seow, Managing Director, Zeno Singapore & Co-Chair of IAB Social Committee

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3:10pm - Social Content Life Cycle: from Cradle to Grave

  • Nick Pan, Regional Head of Strategy and Planning, VML

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3:40pm - Crowdsourcing and Testing Solutions for Digital Ads in Social Media?

  • David Ho, APAC Regional Director of Key Accounts/Core Products, AdParlor

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4:00pm - How to Win with Video in a Mobile First World?

  • Delilah Chan, Business Development Director, Twitter

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4:20pm - The Tool for Social Content Management 

  • Jeremy Seow, MD, Zeno Singapore 

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4:40pm - Q&A + Panel 

  • Panel with all Speakers 

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5:00pm - End

Click here to register for the event

Please click here for more details



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