July 31, 2016

IAB Training Series #8: Data Everywhere - You can sit on it, ignore it, or tap into its power to boost your business!
image


Why Attend:

“Water, water, everywhere nor any drop to drink”, could be a scenario you confront daily or one you are somewhat familiar with in this day and age of Data everywhere. IAB’s Data Committee will be deconstructing the world of Data for you in our upcoming Training event on 25th August.

This is a rare opportunity to hear from brand stewards and ad tech experts who deal with Data Management and Optimization 24/7, and who can help you steer confidently through the minefields of Data Mining.

What will you learn:

Lots. You will understand the different types of Data available to you - from sourcing online, offline, on the open platform, to customized research. Learn how to differentiate good data from bad. Hear from the users of Data - big or small - on how they manage information, and use it in Advertising and Consumer Journey Mappings. Get actionable insights and learn to translate data into creative story telling - a “must” tool if you want to win the content war crowding the consumer’s mind space.

This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training event, you can guarantee this will be all quality, no sales pitches!

Be sure to sign up, share with us your LinkedIn profile so we can share live analytics and stand a chance to win a prize on the day!

Event Details:

Date: Thursday, 25th August 2016
Time: 1 pm - 5 pm
Venue: LinkedIn, Marina Bay Financial Centre Tower 2, Level 30

AGENDA
Registration starts at 12.30pm
———————————————————————————–
Welcome and Introductions by IAB Data Co-Chairs

1:00pm :

Miranda Dimopoulos, CEO of IAB Singapore  
———————————————————————————————————
Power of Data - What this really means to your Business

1:10pm :

Deepika Nikhilender, CEO, CtrlShift
———————————————————————————————————-
Data Uncovered - Your Profile in Action

1.30pm :

Peter Hubert, Head of Insights, APAC, LinkedIn & IAB Co-Chair of Measurement & Standards Committee
———————————————————————————————————-
How is Data used in Advertising

1.45pm :

Alex Sibois, Managing Director, APAC Lotame
———————————————————————————————————-
Does Data Really Influence your Business Strategy

2.05pm :

Rebecca Sharpe, Director Analytics and Insight Practice, APAC Publicis Media
———————————————————————————————————

2.25pm : Networking Break

———————————————————————————————————

Panel Discussion: Leveraging data touchpoints across the consumer journey for marketing impact

2.45pm :

Moderator:

  • Kerry Brown, VP SEA, comScore 

Panellists:

  • Uber: Saurabh Mandar, Head of Marketing, Uber, Singapore
  • Criteo: Alban Villani, Commercial Director, SEA & India
  • Near: Nandita Pal, MD, SEA
  • Kantar: Alena Rossini, Head of Strategy & Innovation, Consumer Insights

———————————————————————————————————

Minefields amidst Goldmines - A navigator’s guide

3.25pm :

To be announced
———————————————————————————————————

Storytelling and Actionable Insights from Your Data Treasure Chest

3.45pm :

Tyler Greer, Head of Strategy APAC & South Africa, Exponential
———————————————————————————————————

Breakout Sessions:

4.05pm :

High energy breakout groups facilitated by industry experts for you to share and ask the burning questions that have been nagging at you. Benefit from the sharing and debate amongst your peers and seek affirmative solutions to your issues

———————————————————————————————————

Wrap up & Close: Ways of Data will empower your business after this event

4.50pm :

Alex Sibois, MD, APAC, Lotame
———————————————————————————————————

Please click here to register for our training event! 

Please click here for more details



#events

RELATED POSTS

February 11, 2017

FYI SEA Ad Spend Report: Opportunity, Implications And Realities

The first FYI event of the year offered insights into the opportunities to be had for the digital industry – now armed with data from the first…

January 22, 2017

IAB FYI Series: SEA Ad Spend Report

Why AttendYou’ve all demanded the return of the IAB Singapore Ad Spend Report. We were listening, we were just making it bigger and better than…

November 06, 2016

IAB & MDA Programmatic & Mobile Training Series in Malaysia

Successful Programmatic Marketing by Programmatic Committee (How to Win Friends & Influence People)Why AttendYou are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM…

Back
To Top