July 31, 2016
IAB Training Series #8: Data Everywhere - You can sit on it, ignore it, or tap into its power to boost your business!
“Water, water, everywhere nor any drop to drink”, could be a scenario you confront daily or one you are somewhat familiar with in this day and age of Data everywhere. IAB’s Data Committee will be deconstructing the world of Data for you in our upcoming Training event on 25th August.
This is a rare opportunity to hear from brand stewards and ad tech experts who deal with Data Management and Optimization 24/7, and who can help you steer confidently through the minefields of Data Mining.
What will you learn:
Lots. You will understand the different types of Data available to you - from sourcing online, offline, on the open platform, to customized research. Learn how to differentiate good data from bad. Hear from the users of Data - big or small - on how they manage information, and use it in Advertising and Consumer Journey Mappings. Get actionable insights and learn to translate data into creative story telling - a “must” tool if you want to win the content war crowding the consumer’s mind space.
This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions giving you bespoke guidance - and as an IAB Training event, you can guarantee this will be all quality, no sales pitches!
Be sure to sign up, share with us your LinkedIn profile so we can share live analytics and stand a chance to win a prize on the day!
Date: Thursday, 25th August 2016
Time: 1 pm - 5 pm
Venue: LinkedIn, Marina Bay Financial Centre Tower 2, Level 30
Registration starts at 12.30pm
Welcome and Introductions by IAB Data Co-Chairs
Miranda Dimopoulos, CEO of IAB Singapore
Power of Data - What this really means to your Business
Deepika Nikhilender, CEO, CtrlShift
Data Uncovered - Your Profile in Action
Peter Hubert, Head of Insights, APAC, LinkedIn & IAB Co-Chair of Measurement & Standards Committee
How is Data used in Advertising
Alex Sibois, Managing Director, APAC Lotame
Does Data Really Influence your Business Strategy
Rebecca Sharpe, Director Analytics and Insight Practice, APAC Publicis Media
2.25pm : Networking Break
Panel Discussion: Leveraging data touchpoints across the consumer journey for marketing impact
- Kerry Brown, VP SEA, comScore
- Uber: Saurabh Mandar, Head of Marketing, Uber, Singapore
- Criteo: Alban Villani, Commercial Director, SEA & India
- Near: Nandita Pal, MD, SEA
- Kantar: Alena Rossini, Head of Strategy & Innovation, Consumer Insights
Minefields amidst Goldmines - A navigator’s guide
To be announced
Storytelling and Actionable Insights from Your Data Treasure Chest
Tyler Greer, Head of Strategy APAC & South Africa, Exponential
High energy breakout groups facilitated by industry experts for you to share and ask the burning questions that have been nagging at you. Benefit from the sharing and debate amongst your peers and seek affirmative solutions to your issues
Wrap up & Close: Ways of Data will empower your business after this event
Alex Sibois, MD, APAC, Lotame
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