October 12, 2016

IAB Training Series #11: "Mobile through the screen of possibility; from ideation to execution"


Why Attend

Mobile is eating the internet and taking over the world! Brands are already embracing the vast opportunities it offers in the region for audience targeting and relevant consumer messaging at scale. Get beyond the hype and learn how to use Mobile to your advantage.

IAB Singapore’s Mobile Committee is hosting this training workshop where Mobile experts from agencies, brands and their partners will share their secrets and then converge to share knowledge and experience in six key tracks on Mobile solutions.

Don’t miss your opportunity to learn how to harness the power of mobile.

**Please do take note that you are entitled to choose 2 tracks from the 6. We do not allow any changes or additional tracks once confirmed.

Click here to register!

Registration starts at 12.30pm

1:00pm - Welcome and Introductions

  • Regina Goh, MD Asia, Blis & Co-Chair of IAB Mobile Committee 
  • Chris Bell, Business Director APAC, Blippar & Co-Chair of IAB Mobile Committee


1:10pm - Mobile through the screen of possibility, mobility vs mobile

  • Kristian Barnes, CEO, APAC, Vizeum


1:30pm - The practicality of possibillity - a panels’ perspective


Andrew Darling, Director of Communications, Blis


  • Andrew Dryden, VP APAC, Medialets
  • Caspar Schlickum, CEO, APAC, Wunderman
  • Siddarth Correya, Director of Mobile, Mediacom, APAC 
  • Sadden Mishra, Regional Business Director, OMD


2:10pm - Networking Coffee Break


2:40pm - From practicality to execution, hear from our experts and their best practices and case studies. Choose TWO tracks.

Track 1 - App Marketing: Finding the sweet spot of acquisition and sustainability

Everyone is building an app, but very few consumers are returning to engage with them. How can you reduce your churn rate to ensure longevity from your investment? Learn how to make your app stand out from the 1 million + apps in the App Store.

Specialist Facilitators:

  • Nisha Shekhawat, Performance Marketing Lead, Light Reaction 
  • Joshua Campanella, Digital Director, MEC

Track 2 - Location Marketing: The difference between Location Targeting and Location Marketing

Learn the benefits of using Location; how to qualify it, how to use it accurately and amplify its scale. Learn how to map online and offline behaviour through the power of Location Data.

Specialist Facilitators:

  • Andrew Darling, Director of Communications, Blis  
  • Harry Lingard, Group Head, Blis

Track 3 - Programmatic Advertising: Attribution through Automation

The future of advertising is Programmatic as seen from the exponential growth in Ad Spend globally. APAC is one of the larger Mobile markets shaping the future of Mobile. Uncover why programmatic works and why you should leverage it as part of your Strategy mix.

Specialist Facilitators:

  • Regan Baillie, MD Singapore , Xaxis
  • Janat Kiwanuka, Platform Strategist for Tubemogul

Track 4 - Creative: The Creative vs Media debate

The eternal battle between the idea and the execution is amplified in Mobile. Devices have endless opportunities yet they aren’t always optimised, leading to creative repetition becoming the norm. Client KPIs regularly contradict the creative resulting in missed opportunities to drive performance. This track will help unite these.  

Specialist Facilitators:

  • Stephanie Conlon, Client Services Director SEA, Amobee  
  • Chris Bell, Business Director APAC, Blippar

Track 5 - Social Marketing: How Asia fuelling the Global Market

Understand the landscape of Social Behaviour on Mobile in APAC and how brands have monetised these opportunities. We will look at global vs. local Social apps including Facebook, WeChat and other instant messaging apps in market and their best practises.

Specialist Facilitators:

  • Aude Percherin  Digital Strategist, Yahoo

Track 6 - UX: The journey of a client over the assets of a company

It is crucial to have a holistic, native, and seamless experiences designed for Mobile; from the conversion funnel to the desired outcome Mobile User Experience is the guide for overcoming barriers and maintaining success. Learn how to combine business processes and a design framework to improve performance across multi-screen and multi-platform customer journeys. .  

Specialist Facilitators:

  • Mahir Erkan, Head of Performance APAC, Google


4:30pm - Wrap up & Close: Learnings from 6 Tracks

  • Regina Goh, MD Asia, Blis & Co-Chair of IAB Mobile Committee 
  • Chris Bell, Business Director APAC, Blippar & Co-Chair of IAB Mobile Committee


Click here to register!

Please click here for more details



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