October 17, 2016

IAB FYI Series #6: 2017 Digital Trends Hitting Consumer Behaviour and Marketing Responses
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Why Attend

Do not just keep up with the consumers, try to run twice as fast. Keep ahead and find out the 2017 trends that are shifting the marketplace.

IAB Singapore has gathered more than a dozen experts to give you a full view on some of the key trends shaping our industry next year and beyond including audience, content and innovation.

Do not lose this chance to pick up ideas for your marketing plans and book your seat now! To register, please click here. 

Agenda

Registration starts at 2.45pm
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3:00pm - Welcome and Introductions

Miranda Dimopoulos, CEO of IAB Singapore
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3:10pm - South East Asia Top 2017 Digital Trends

  • Greg Unsworth, Digital Business and Risk Assurance Leader, APAC,  Price Waterhouse Cooper 
  • Simon Kemp, Founder & Marketing Strategist, Kepios

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3:40pm - Trend 1: Audience Data is the New Economy

Moderator:

  • Regina Goh, MD Asia, Blis & IAB Mobile Committee Co-Chair

Panelists:

  • Nick Seckold, Head of Atlas, Facebook 
  • Shayne Orbell, Head of Buyer Relations, Media Technology Solutions APAC, Google
  • Sanchit Sanga, Chief Digital Officer APAC, Mindshare
  • Shane Mitchell, Chief Digital Officer, MediaCorp

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4:10pm - Trend 2: Content Anywhere, Anytime

Moderator:

  • Phil Townend, MD, APAC, Unruly & IAB Content Committee Co-Chair

Panelists:

  • Tobias Wilson, CEO, APD & IAB Board Council Chairman 
  • Nick Erskine-Shaw, Chief Growth Officer, 90 Seconds Singapore
  • Terri Seow, Vice President, Marketing & Insights, APAC, BBC

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4:40pm - Trend 3: Innovation; Consumer Connections are Everywhere

Moderator:

  • Krishan Patel, VP, Business Development, APAC, Amobee

Panelists:

  • Jean-Francois Legourd, Head of Strategy, Operations & Digital, APAC, Samsung
  • Clay Schouest, Chief Strategy Officer, APAC, Carat
  • Pierre Martensson, CEO, APAC, TAPAD
  • Ken Mandel, President Innovation & Commerce, Publicis Media

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5:00pm - Q&A Session and Wrap Up

Miranda Dimopoulos, CEO of IAB Singapore

To register, please click here.

Please click here for more details



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