January 22, 2017
IAB FYI Series: SEA Ad Spend Report
You’ve all demanded the return of the IAB Singapore Ad Spend Report. We were listening, we were just making it bigger and better than ever. We’ve partnered with eMarketer for the first ever SEA Ad Spend Report with validation and input from Zeno Group, Singapore Press Holdings, Google, ZenithOptimedia, Mediacorp, comScore, Dentsu Aegis Network and LinkedIn – just to make it extra awesome.
To help you understand the full context of the numbers, we will be hosting our first IAB FYI Session of the year. This will take you through the methodology, summary and market breakdown of what these numbers mean now and in the future so you can make even smarter business decisions.
The CEO of eMarketer Terry Chabrowe, will be joining us all the way from New York to share the methodology and summary for this report. IAB Board Member and project lead, John Kerr, Global Chief Digital Officer of Zeno Group will then break it down market by market.
To top it all off, we have a panel of Publisher, Agency, Platform and Brand experts to discuss the report’s findings and what it means for them – hosted by a Measurement leader. You will not want to miss this.
Registration starts at 2.30pm
Welcome and Introduction
3:00pm – Miranda Dimopoulos, CEO, IAB Singapore & Ambassador to SEA
3:05pm – Ad Spend Report Deep Dive
- Methodology & Regional Level Overview
Terry Chabrowe, CEO of eMarketer
- So what does this mean for SEA?
John Kerr, Global Chief Digital Officer, Zeno Group, IAB Board Member and Project Lead for Ad Spend Report
4:05pm – SEA Digital Outlook: Now and in the Future
- Joe Nguyen, IAB Board Member and SVP, Asia Pacific at comScore, Inc
- Su-Lin Tan, Deputy Head, SPH Digital, Singapore Press Holdings Ltd
- Nanda Ivens, CEO, Mirum Asia Pacific
- Richa Goswami, Asia Pacific Head of Digital, Johnson & Johnson
- Sajith Sivanandan, MD of
Malaysia, Vietnam, Philippines, Google
4:55pm - Miranda Dimopoulos, CEO, IAB Singapore
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