June 16, 2016

Desktop pre-roll remained king in Southeast Asia in Q1 says TubeMogul

Pre-roll on desktop is still top format across all regions. Most notably, Thailand and Vietnam saw 90% of impression share in the desktop pre-roll format.


Singapore, Singapore – June 17, 2016 – TubeMogul, a leader in software for brand advertising, today released its quarterly report analysing Q1 findings – and revealed that desktop pre-roll remained the format of choice for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90% of impression share.

Other highlights from the report include:

  • Southeast Asia continues to see upward growth. All countries covered in the report experienced growth in mobile inventory over the prior quarter.
  • Along side the growth in inventory, half of the countries also saw a decline in CPM quarter over quarter.
  • Advertisers in Southeast Asia were split between 30-second ads to 15-second ads. Half of the countries, Indonesia, the Philippines, and Thailand, all saw more 15-second impressions.

Taylor Schreiner, VP of Research of TubeMogul says: “Despite the introduction of new ad formats, Southeast Asian advertisers are still addicted to the tried and true options available via desktop pre-roll. Even though Southeast Asian markets are prolific users of mobile, maturation of this market remains challenged by data limitations despite inventory increasing and CPMs decreasing across the region.”

To download the report, or the reports covering eight other major advertising markets, including the US, UK, AUS and NZ, go to: http://content.tubemogul.com/2016-Q1-Quarterly-Report_Download.html

About TubeMogul
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.

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