June 19, 2016

Crafting Mobile Moments: The Union Between Creativity and Automation

PubMatic has just released  the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation which explains in a three-prong framework  how publishers and advertisers can craft the perfect mobile moment by combining creativity and automation:

  1. Betting Creative in Mobile Means Getting to the Point: It’s critical for advertisers to understand that mobile creative must be less intrusive than other formats, with clear and simple marketing messages.
  2. Data is the Key That Opens Mobile Creativity:  In order to target the right consumers with these creative, data integration is key to identify audience profiles.
  3. A Mobile Ad Without a Scalable Platform is Merely a Message in a Bottle: The final step is executing this across a scalable, holistic platform that offers a simple UI, easy API integrations for data sources and the ability to serve any ad format (display, video, etc) to any device (desktop, mobile, tablet, etc).

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March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

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