March 26, 2016

6 Lessons behind Every Successful Header Bidding Strategy by Pubmatic

The new white paper explores how publishers can experience success with header bidding—to drive advertising sales—and what role technology partners play in the pre- and post- implementation phases. We see header bidding as a key part in the ad decisioning evolution paving the way for new innovations, such as wrapper tags.  In this paper, we seek to share what we’ve observed in header bidding over the past year and what trends will drive innovation in media buying over the next several years.


To download the white paper, click here.

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March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

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