March 26, 2016

6 Lessons behind Every Successful Header Bidding Strategy by Pubmatic
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The new white paper explores how publishers can experience success with header bidding—to drive advertising sales—and what role technology partners play in the pre- and post- implementation phases. We see header bidding as a key part in the ad decisioning evolution paving the way for new innovations, such as wrapper tags.  In this paper, we seek to share what we’ve observed in header bidding over the past year and what trends will drive innovation in media buying over the next several years.

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To download the white paper, click here.

Please click here for more details



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