March 27, 2016

The Role of Mobile Data in Business Strategy

Near, the largest location intelligence platform with its presence across Asia-Pacific region, Japan and Europe sifted through relevant mobile data, analysing its findings with five prominent shopping destinations in Singapore: Westgate Jurong, Marina Bay, Ion Orchard, Bugis Junction and Raffles City.

The insights from the study helps brands glean unique business insight into their potential and existing customers. The insights can be used to power strategy, marketing and operational decisions. These could vary from choosing a new store location to measuring results of their marketing spends.

Click here for the latest mobile data study for Singapore

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March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

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