February 27, 2016

ADARA Builds on APAC Success with New Offices and New Hires in Japan and Hong Kong

Global Travel Data Platform Strengthens APAC Offering recruiting June Morishita and Irene Lee to lead sales teams based in Tokyo and Hong Kong.

ADARA, the global travel data platform, has been enjoying rapid growth since it expanded into Asia in 2014. ADARA analyses search, booking and loyalty data on more than 1 billion rich traveller profiles to understand, predict and inform marketing decisions. This unique data set coupled with a powerful media and analytics platform has proven very popular with marketers in ADARA’s existing countries of service in APAC including Singapore, Australia, Thailand, Malaysia and Philippines. ADARA today announces two new offices and the hires of country sales leads in Tokyo and Hong Kong.

Bringing over 15 years of experience at Microsoft Advertising, Marin Software and start-up phases at Overture and Atlas in Japan, June (Junko) Morishita will join as Commercial Director, Japan, based out of the new Tokyo office.  June says: “I am very excited to bring ADARA’s unique data and platform offering to market here.  As Japanese travel companies look to embrace data-led marketing strategies and as Japan looks to welcome more global visitors than ever before in the run up to the 2020 Olympics, it is great to have ADARA in market.”

Irene (Ai Ling) Lee will take on the role of Sales Director, North Asia and will operate from the new Hong Kong office. Irene comes on board with 17 years of APAC advertising and media industry experience. She joins ADARA from Publicitas in Hong Kong where she focused on the travel and tourism sector, working with clients such as the Hong Kong Tourism Board, Hangzhou Tourism, Chengdu Tourism, Peninsula Hotels, Vietnam Airlines and Cathay Pacific.

Commenting on the new APAC office openings and hires, Jonathan Hardy, Vice President, Sales APAC at ADARA says:

“I am excited to announce that ADARA is bringing the power of its global travel data platform, to Japan and Hong Kong following the great success of its Singapore and other global offices over recent years. APAC continues to be a very important region for us and we see great demand for smart, data-driven marketing solutions from major businesses in the region.”

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