January 27, 2016

Channel NewsAsia to revamp digital experience for users
image

Mediacorp appoints VML Qais Singapore and Aperto after global agency search

Singapore, 21 January 2016 – Mediacorp has appointed VML Qais Singapore and Aperto to undertake a major upgrade of Channel NewsAsia’s digital properties following a tender process that attracted digital marketing and design agencies from around the world.

Channel NewsAsia is available on desktop, mobile web, and via dedicated apps for iOS and Android smartphones and Apple Watch, reaching over 11 million users monthly. Its digital properties will be completely redesigned to offer a more personalised approach to news across devices.

“As the digital landscape changes, we’re committed to delivering the news in the most relevant and compelling ways. We’re very pleased to partner with two highly experienced agencies with great track records to achieve this goal,” said Shane Mitchell, Chief Digital Officer, Mediacorp.

New apps and a responsive website will be built from the ground up, with user‐ centric design and experience to be developed by VML Qais Singapore.

“We’re excited about partnering Mediacorp as it redefines the customer experience for users of Channel NewsAsia. It’s an important endeavour that we believe will set new standards in this industry,” said Tripti Lochan, Chief Executive Officer, VML Qais.

The sites and apps will use Mediacorp’s CoreMedia 8 content management system. Work on this architecture will be undertaken by Aperto, who have been collaborating with CoreMedia since 2003 and have been CoreMedia Platinum Partners since 2008.

“We are confident that our broad experience in developing digital multichannel publishing frameworks will help Mediacorp improve the user orientation of its digital properties and take their performance to the next level,” said Stephan Haagen, Chief Operating Officer, Aperto.

Please click here for more details



#news

RELATED POSTS

March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

Back
To Top