October 27, 2015

RadiumOne the first to Connect us with real-time app tracking

RadiumOne, our newest IAB member, has made ad tech history with the APAC launch of Connect, the first cloud-based software to capture in-app user engagement in the quickest possible time.

Instead of using a tangle of software development kits (SDK) to track mobile behaviour, app data analytics can now be found on a single web-based platform that reveals insights in seconds.

The single dashboard is a one-stop-shop to read install tracking, user engagement analytics, geo-location, and push notification capabilities into one operating system.

“Until now there has been no way for brands to immediately act on the data insights they’re gathering from app users,” said Patrick Darcy, RadiumOne APAC Commercial Director. “Consumer attention has a shelf life - intelligence can go from valuable to useless in a matter of hours. Speed is critical and timing is everything.”

The smart solution works in harmony with Activate, RadiumOne’s data management and media delivery platform. Combined, it is the first solution for marketers and app creators to activate their audience analytics data programmatically.

With more than 100 million active devices already using the solution in its beta phase, the software has proven extremely effective in simplifying app management and converting in-app interest and intent signals into improved marketing ROI outcomes for brands.

Mobile provider O2 has become the first brand to use Connect.

“The option to use all this data instantly for mobile user acquisition and re-engagement campaigns makes Connect a strong proposition for us,” said Dan Michelson, Innovation & Capability Lead at O2. “I consider Connect an important part of our digital armory now and moving forward.”

We’re thrilled for RadiumOne’s pioneer movement and can’t wait to hear what comes next. To learn more about Connect, go to radiumone.com/connect

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