October 24, 2015

comScore Announces Major Boosts for Indonesia’s Growing Mobile Market

Indonesia is one of the largest mobile markets on the planet. To help expand measurement capabilities for the country’s booming mobile audience, analytics giant comScore has kicked off two new initiatives to foster sustainable growth in the mobile advertising market.

The first is the introduction of Mobile Metrix, a syndicated solution that captures total audience mobile behaviour by figuring out what content your target audience engages with, and on which device.

Made for smartphones and tablets, the initiative combines passive on-device measurement with census-level information. The results? Detailed, almost granular, insights into mobile media usage across apps and mobile browsing.

This solution assists media planners and buyers to better evaluate advertising opportunities across mobile.

The second initiative is a strategic alliance with Kantar, one of the world’s largest insight, information and consulting groups. The joint mobile panel development between comScore and Kantar is a proactive move to supercharge mobile and cross-media audience measurement in the future.

“The industry needs insights they can act on now, as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. These initiatives support both of these needs,” said Kerry J Brown, comScore Vice President, Southeast Asia.

Tim Kelsall, Kantar’s Chief Client Officer, Asia Pacific, said the company’s partnership with comScore is essential to ensuring the country’s media ecosystem can sustain itself in the future.

“The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement.”

To learn more about Mobile Metrix from our IAB members, comScore, please visitwww.comscore.com/MobileMetrix.

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