September 24, 2015
Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance
We are pleased to announce that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials (vCE) directly within The Trade Desk’s buying platform.
comScore’s global partnership with The Trade Desk enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments in Asia, Australia, Canada, Europe and the US.
In Asia Pacific, the 12 markets which are part of this partnership are Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
To download press release, please click here
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