September 24, 2015

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance
image

We are pleased to announce that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials (vCE) directly within The Trade Desk’s buying platform.

comScore’s global partnership with The Trade Desk enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments in Asia, Australia, Canada, Europe and the US.

In Asia Pacific, the 12 markets which are part of this partnership are Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

To download press release, please click here

Please click here for more details



#news

RELATED POSTS

March 24, 2017

SpotX expands Demand Facilitation team in Asia Pacific region

SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…

March 16, 2017

MEC@SXSW 2017: Trends, Takeaways & Big Announcements

Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…

March 16, 2017

Yahoo expands content marketing offerings in Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…

Back
To Top