August 01, 2016
Ooyala Q1 2016 Video Index Compares AVOD vs. SVOD Business Models For More Lucrative OTT Strategies
The global report highlights the causes, effects and solutions for drop-off rates; how time-of-day and devices impact engagement; new programmatic and ad-reinsertion trends
Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today published its Q1 2016 Global Video Index drawing insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world. The report this quarter compares engagement trends between subscription video services (SVOD) and advertising video services (AVOD), helping premium content providers understand how viewership differs between the two business models to better inform monetization strategies.
The report analyzes the correlations between content length and drop-off rates as well as the impact of content recommendations to keep viewers watching longer. Further, the report shows the continued growth of premium, programmatic trading, the success of ad-reinsertion technology, the continued growth of mobile consumption, as well as time-of-day viewing patterns.
Find out more at http://iab.sg/pdf/Ooyala_Global_Video_Index_Q1_2016.pdf
March 24, 2017
SpotX, the video inventory management platform for media owners, announced key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation…
March 16, 2017
Wondered what the highlights of this year’s SXSW Interactive Festival at Austin, Texas were? The team from MEC reports that looking at SXSW 2017 overall and its…
March 16, 2017
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now…