August 01, 2016

Ooyala Q1 2016 Video Index Compares AVOD vs. SVOD Business Models For More Lucrative OTT Strategies

The global report highlights the causes, effects and solutions for drop-off rates; how time-of-day and devices impact engagement; new programmatic and ad-reinsertion trends 

Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today published its Q1 2016 Global Video Index drawing insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world. The report this quarter compares engagement trends between subscription video services (SVOD) and advertising video services (AVOD), helping premium content providers understand how viewership differs between the two business models to better inform monetization strategies.  

The report analyzes the correlations between content length and drop-off rates as well as the impact of content recommendations to keep viewers watching longer. Further, the report shows the continued growth of premium, programmatic trading, the success of ad-reinsertion technology, the continued growth of mobile consumption, as well as time-of-day viewing patterns.   

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