August 18, 2016
Amobee Appoints Digital Advertising Veteran Robert Woolfrey to SVP Asia
SINGAPORE– (August 17, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of digital and mobile advertising expert Robert Woolfrey as Senior Vice-President, Asia, who will play a key role in driving the company’s continued international growth.
Woolfrey was formerly Managing Director, APAC, for Verizon/AOL owned advertising firm Millennial Media, and set up the company’s Asia operations in 2011. Prior to Millennial Media, Woolfrey led sales for inMobi across Southeast Asia and has been a native of Singapore for more than a decade.
“I am delighted to be joining Amobee, a leader in digital marketing technology, at a time of significant expansion and innovation for the company, and a growth moment in digital advertising in Asia,” said Woolfrey. “Amobee has a distinct advantage through our technology platform, the brands we serve, and our relationship with the broader Singtel Group, which has nearly 600 million mobile subscribers.”
“We believe the future of engaging with connected audiences will be led by access to the best data, combined with powerful creative and new ad formats,” said Amobee CEO Mark Strecker. “Robert brings significant digital advertising experience and will allow us to continue to provide the most advanced marketing solutions to our customers.”
Airbnb, Hooq and OCBC are among the regional clients that run digital marketing campaigns on Amobee’s technology platform.
Eric Toda, Global Head of Social Media & Content, Brand Marketing for Airbnb said, “We are a brand that likes to have fun, be fearless and stay relevant in pop culture conversation. Our partnership with Amobee allows us to move fast and quickly engage with our social community which is paramount to building a brand that defines a generation.”
Amobee also announced the launch of Amobee Triggers, a solution providing marketers the ability to target and deliver digital campaigns at key consumer mindset moments.
Powered by the company’s Brand Intelligence platform, Amobee Triggers enables brands to activate media around the moments that matter most to consumers. Amobee Brand Intelligence analyses digital content consumption across web, social, mobile and video to identify, monitor, and trigger digital campaigns based on real time trending topics of interest for consumers at times that will best drive engagement and performance.
Amobee Brand Intelligence Customised Triggers automates digital advertising based on:
- Changes in Volume of Digital Engagement – Around events, topics, brands or audiences.
- Changes in Sentiment – Positive, Neutral, or Negative.
- Changes in Social Consumption – Amobee has ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.
“Amobee is dedicated to being a powerhouse of insight for advertisers, through the aggregation and analysis in this ever-changing world of data,” added Strecker.
In alignment with the company’s future-forward approach to marketing technology and digital advertising solutions, Amobee has unveiled a refreshed brand identity on its website and for all external communications.
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