September 01, 2016

IAB Training Series #9: A Guide to Video MultiVerse
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Why Attend

Marketers in the region have gone beyond questioning the need for digital video, however, there is little consensus on how much digital video makes sense for our advertisers.

This IAB Training is an attempt to decode the Digital Video multiverse in the region and also address the right mix of digital in Video planning. It is also a chance to build some consensus on the drivers and barriers of digital video adoption in the region.

The day will offer deep insights into the Video ecosystem, the trends and the need for more digital video adoption in Video plans. You will hear from some of the top Industry leaders on their adoption journey and experiences.

So join in, if you are a marketer, traditional or digital buyer, Business or CX Director trying to do what’s right for your client or a media planner who wants to lend a voice to the discussion.

What You Will Learn

Understand the latest trends and stats on the Singapore media & digital landscape with a low down on Digital Video universe in the region. Learn from Industry leaders on how they are viewing the digital video opportunity and what’s been their journey in terms of adoption and learnings. You will also get to hear on why multi-screen planning is absolutely critical in today’s times and what’s a fair share for digital video in any TV / Video plan. Additionally, you will also learn about the impact programmatic is making on the Video landscape and what are the implications for Marketers.

Last but not the least, you are likely to learn from the Industry peers on what are the biggest barriers and drivers to the adoption of Digital Video and what can be done to address the situation. This is also you opportunity to voice your opinion and share feedback with IAB Singapore.

Agenda
Registration starts at 12.30pm
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1:00pm - Welcome and Introductions by IAB Singapore

Kristy Barclay-Allen, Commercial Account Director, SEA, Videology & IAB SG Video Committee Co-Chair
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1:10pm - Introduction to Video Landscape
An overview of the video landscape and ecosystem in Singapore and its implications

Joanna Flint, Managing Director, Google Singapore & IAB Board Council Member
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1:30pm - The Importance of Multi Screen Planning & How Digital Video can Help Brands
Hear the varied perspectives from industry experts and brands and find out the nuances of impact of video in your planning.

Moderator: Varun Sharma, Head of Agency, SEA, Google & IAB SG Video Committee Co-Chair
Panel 1 (View from the Agency):
Jason Tan, GM, ZenithOptimedia
Joshua Kwah, Director, Strategy & Growth, Starcom
Rochelle Chhaya, Regional Managing Partner, Omnicom Media Group
Gautham Mediratta, Head of Programmatic, APAC, Mindshare
Henry Stokes, Vice President of Client Development, APAC, Xaxis
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Moderator: Joe Nguyen, Senior Vice President & IAB SG Board Member
Panel 2 (View from the Brands):
Chiradeep Gupta, Global Media Director, Unilever
Damien Cummings, Global Head, Digital Marketing, Standard Chartered
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2:40pm - Networking Break
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3:00pm - What on-going Measurement has Taught us about its Role in Building Brands
Learn the role of Digital Video Measurement plays and the impact it has on Brand Metrics and Marketing Objectives

Kamal Oberoi, Senior Director, Media & Digital Solutions Research, SEA, Millward Brown
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3:30pm - Programmatic Video - less effort, more effect?

Caroline Campbell Troman, Commercial Director, APAC, AOL
Tom Weaving, Head of Platform Sales, Asia, AOL
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Breakout Groups

4:00pm - Drivers and Barriers of Digital Adoption - What can be Done about it and how IAB can help?

High energy breakout groups facilitated by industry experts for you to share and ask the burning questions that have been nagging at you. Benefit from the sharing and debate amongst your peers and seek affirmative solutions to your issues

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4:45pm - Wrap up & Close

Kristy Barclay-Allen, Commercial Account Director, SEA, Videology & IAB SG Video Committee Co-Chair
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5:00pm till late - Post event Networking Session  

IAB Singapore
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Please click here to register for the training event

Please click here for more details



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