September 20, 2016
PPTV Selects Brightcove Video Cloud to Power Thailand’s First Digital Terrestrial Television Video-On-Demand Content in High Definition
Singapore, 22 September, 2016 — Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, has been selected by PPTV, a Thailand-based Digital Terrestrial Television (DTT), to power its video-on-demand (VOD) content in high-definition (HD), making them the first DTT to do so in the country. With Brightcove Video Cloud, PPTV leverages an industry-leading online video platform to offer consumers HD VOD access across multiple devices.
Owned by Bangkok Media and Broadcasting Co. Ltd, PPTV’s linear offering was launched in 2014 to provide Thai audiences with an assortment of HD television programs including news and current affairs, entertainment programs, drama series and world class sports content 24 hours a day. In January 2016, PPTV launched its over-the-top (OTT) offering with VOD content and without any geo-restrictions. By disabling geo-restriction policies, PPTV was able to reach Thai audiences outside the country.
With Brightcove, PPTV can now look to deliver an ad-supported VOD experience across multiple connected devices with Brightcove’s server-side ad insertion technology. Metadata-driven ad insertions and built-in integrations with leading ad networks will now boost PPTV’s advancement into creating personalized viewing experiences, especially on mobile devices where a rapidly increasing amount of Thai audiences are consuming video.
Chutintra Wattanakul, New Media Director of PPTV said, “As media consumption shifts toward mobile, we felt it was critical to distribute our content on these platforms. We partnered with Brightcove to leverage their technology to power our HD OTT VOD service and deliver a seamless,TV-like video experience to our viewers. Furthermore, we are also confident of offering viewers premium video quality of the world class sports content available on PPTV through Brightcove’s Video Cloud. Our need to go live quickly required working with a partner like Brightcove that offers a one-stop solution that includes video player, transcoding and a Content Delivery Network (CDN). Brightcove’s proven track record of working with some of the world’s leading media companies, as well as top tier media companies in Thailand, was also something we took into consideration.”
Tomer Azenkot, Vice President, Brightcove Asia said, “PPTV’s move to extend the linear TV experience across mobile devices is timely as Thailand is categorised as a ‘mobile first’ nation among many other Southeast Asian countries when it comes to internet and social media access. Offering content via OTT is a natural progression for content publishers like PPTV and we are excited to help them grow and scale their audience. Our cooperation with PPTV proves our continued success and growth of our customer base in Thailand, and we continue to expand our footprint in the regional Asian market.”
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