February 17, 2017
AdAsia Holdings launches in-feed native ad formats, expands to Cambodia
SINGAPORE – 16 February 2017 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has today launched in-feed native ad formats for both desktop and mobile devices.
Available through the AdAsia Ad Network, these native content ad units are added to AdAsia’s growing native advertising offerings including out-stream video and Parallax.
Marketers can also track these efforts alongside display and video advertising, and social media marketing activities through a single, transparent reporting dashboard, available through the AdAsia Digital Platform.
Kosuke Sogo, CEO and co-founder of AdAsia Holdings said: “Enabling businesses and marketers across Asia to easily leverage on modern marketing means we have to provide the best ways for them to reach their desired audiences.”
“We are working with our publishers in the AdAsia Ad Network to roll-out our native ad formats across all our markets. Native advertising coupled with the ability to purchase programmatically creates a more relevant and less disruptive advertising experience for users,” said Otohiko Kozutsumi, COO and co-founder of AdAsia Holdings.
“We are looking to raise not only the standard of marketing but also the standard of online properties where the ads are shown. That is why we’ve moved into emerging markets like Phnom Penh and Hanoi, enabling them from an early stage,” said Sogo.
Publishers and media owners can customize the styling of their in-feed native ad units, including the addition of images and logos, for greater blending into their online properties.
New office in Cambodia
The company has also entered Cambodia with the launch of an office in Phnom Penh.
Similar to the move into Hanoi, the Phnom Penh expansion serves as a means to enable Cambodian marketers and businesses to leverage on modern marketing technologies including programmatic media buying and data-driven influencer marketing.
Sogo said: “In the past year there has been a rise in mobile device and social media usage, along with mobile broadband penetration in Cambodia. Our offerings including Parallax, CastingAsia and other mobile solutions, will allow us to enable marketers to capture users in a fast-emerging market.”
“We are also looking to grow the AdAsia Ad Network and AdAsia Video Network, enabling publishers to easily enhance yield from their online properties, and open clients to premium ad inventory in Cambodia,” he added.
This is the company’s seventh office and sixth country since starting out in April 2016, allowing the company to provide localized solutions and services to marketers across Asia.
AdAsia’s office in Cambodia is located at 18/F Canadia Bank Tower, No. 315, Ang Doung St, Corner Monivong Blve, Phnom Penh, Cambodia.
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