June 01, 2016

Part 1: IAB Social Media Training Series #6 - Overcoming Barriers
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(How to Leverage Social Media Throughout the Buyer Journey to Drive Business Results?)

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It was a fantastic turnout at the IAB Training Session last week. Thought leaders from Facebook, LinkedIn, VML Qais, We Are Social, Brand Watch, and Zeno spoke to the industry’s leading publishers, agencies, and brands about how to use social to influence and impact the customer journey.

Nick Pan from VML Qais shared with us how to overcome organisational barriers when getting your company to think socially. Social is becoming increasingly important in every aspect of business, and companies with social skills will be the ones who resonate best with audiences in the long term.

Please click here for more details



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