June 01, 2016

Part 1: IAB Social Media Training Series #6 - Overcoming Barriers

(How to Leverage Social Media Throughout the Buyer Journey to Drive Business Results?)


It was a fantastic turnout at the IAB Training Session last week. Thought leaders from Facebook, LinkedIn, VML Qais, We Are Social, Brand Watch, and Zeno spoke to the industry’s leading publishers, agencies, and brands about how to use social to influence and impact the customer journey.

Nick Pan from VML Qais shared with us how to overcome organisational barriers when getting your company to think socially. Social is becoming increasingly important in every aspect of business, and companies with social skills will be the ones who resonate best with audiences in the long term.

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December 16, 2016

IAB & MDA Training Series in Malaysia – Part 2: Mobile

The second half of the IAB & MDA Training Series in Malaysia, focused on mobile matters, and according to figures provided by Facebook, Malaysians spend…

December 16, 2016

IAB & MDA Training Series in Malaysia – Part 1: Programmatic

With Malaysia one of the leaders in Southeast Asia when it comes to programmatic spend, grasping the full extent of what the technology can do…

November 21, 2016

IAB Training Series #10: A guide to the video multiverse

Online Video: What on-going Measurement Teaches us About their Role in Building BrandsWith more and more video content being created online, Kamal Oberoi, Senior Director of…

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