About IAB Singapore

This author has not yet filled in any details.
So far IAB Singapore has created 72 blog entries.

S4M Launches the First Online Drive-To-Store ROI Calculator

S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

2018-09-27T14:17:23+00:00 September 27th, 2018|Member News, News|

CONTENT MARKETING BRIEF TEMPLATE

Master the art of writing a thorough content marketing brief and ensure that all stakeholders are aligned. IAB Singapore’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners. Download the brief template and start using today.

2018-10-05T14:46:45+00:00 September 27th, 2018|IAB Research|

Marcus D’Souza takes up managing director role for MiQ to lead the South East Asia business

MiQ, a marketing intelligence company, has appointed Marcus D'Souza to lead the Southeast Asia business as Managing Director, where he will be responsible for leading the company's future growth into new and existing markets.

2018-09-19T18:17:20+00:00 September 19th, 2018|Member News, News|

COMMERCE FOR THE NEXT BILLION: DON’T HATE AI AND BLOCKCHAIN

This is the last in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]

2018-10-05T14:00:15+00:00 September 17th, 2018|IAB Insights, IAB Research, Insights|

FAILING TO PLAN IS PLANNING TO FAIL

In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.

2018-09-25T16:19:56+00:00 September 13th, 2018|IAB Insights, IAB Research, Insights|

COMMERCE FOR THE NEXT BILLION: BUILD OUT YOUR MOBILE ARSENAL

This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]

2018-10-05T14:22:13+00:00 September 10th, 2018|IAB Insights, IAB Research, Insights|

MiQ Understanding Marketing Intelligence

In our April 2018 study, MiQ partnered with Advertiser Perceptions to understand how marketers in the U.S. and UK think about thekey components of Marketing Intelligence, and how they’ve adapted their strategies to today’s data-driven focus. In this paper we’ll examine the results of that study, and how the attitudes and challenges outlined by respondents showcase the need for a third-party partner to help marketers of every level of savviness and all types of data infrastructure turn their data into Marketing Intelligence.

2018-09-05T15:43:32+00:00 September 5th, 2018|Member Research, Research|

COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST 

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]

2018-09-25T15:52:38+00:00 September 3rd, 2018|IAB Insights, IAB Research, Insights|