About IAB Singapore

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So far IAB Singapore has created 57 blog entries.

IAB Singapore announces new leadership team with new Chair and Vice Chair elected

The Interactive Advertising Bureau (IAB) Singapore has unveiled its new Chair and Vice Chair, with the election of Joe Nguyen, SVP APAC, comScore as Chair and Laura Green-Wilkinson, Regional Director APAC, Marketing & Communications, Dentsu Aegis Network as Vice Chair.

2018-07-17T13:06:28+00:00 July 17th, 2018|IAB News, News|

Tomorrow’s News 2018 survey finds challenges for platforms and advertisers, but good news for publishers

LONDON, June 18, 2018 - Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed [...]

2018-07-03T15:29:04+00:00 July 3rd, 2018|Member News, News|

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

SINGAPORE, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). [...]

2018-06-27T16:41:05+00:00 June 27th, 2018|Member News, News|

IAB Singapore Releases 5M Framework Exploring Mobile Opportunities

  Exploring opportunities in Southeast Asia's fast-growing mobile-first smartphone market. Framework to leverage online and offline consumer-originated data Singapore, 26 March 2018 – The number of smartphone uses in [...]

2018-05-14T13:41:24+00:00 May 14th, 2018|IAB News, News|