Navigate all the different programmatic technologies and their main purposes, and understand the differences in how they collect, store and define various data assets with this detailed guide.
S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.
Master the art of writing a thorough content marketing brief and ensure that all stakeholders are aligned. IAB Singapore’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners. Download the brief template and start using today.
MiQ, a marketing intelligence company, has appointed Marcus D'Souza to lead the Southeast Asia business as Managing Director, where he will be responsible for leading the company's future growth into new and existing markets.
This is the last in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]
In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.
AnyMind Group, an AI solutions provider in the advertising, marketing and human resource industries, has today announced its expansion into the Philippines, with an office in Manila, and appointment of Country Manager for the Philippines.
This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]
In our April 2018 study, MiQ partnered with Advertiser Perceptions to understand how marketers in the U.S. and UK think about thekey components of Marketing Intelligence, and how they’ve adapted their strategies to today’s data-driven focus. In this paper we’ll examine the results of that study, and how the attitudes and challenges outlined by respondents showcase the need for a third-party partner to help marketers of every level of savviness and all types of data infrastructure turn their data into Marketing Intelligence.
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]