With programmatic TV being the next buzzword to confuse your client with, we need some good acronyms before we can begin. Don't get caught Googling, we have all you need to get started!
In the United States alone, travel marketers are top spenders on digital advertisements. Worldwide, travel is one of our top verticals—and one where we see [...]
The Interactive Advertising Bureau (IAB) Singapore has unveiled its new Chair and Vice Chair, with the election of Joe Nguyen, SVP APAC, comScore as Chair and Laura Green-Wilkinson, Regional Director APAC, Marketing & Communications, Dentsu Aegis Network as Vice Chair.
What is Marketing Intelligence and why does it matter? This white paper aims to demonstrate how Marketing Intelligence helps marketers go seamlessly and rapidly from [...]
Tomorrow’s News 2018 survey finds challenges for platforms and advertisers, but good news for publishers
LONDON, June 18, 2018 - Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed [...]
Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed alongside inappropriate content [...]
SINGAPORE, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). [...]
Singapore May 28th 2018 – The Interactive Advertising Bureau (IAB) Singapore has unveiled its new leadership with the announcement of their Board and Committee Co-Chairs, concluding [...]
SINGAPORE, May 23rd, 2018 -- S4M, an international AdTech MarTech company, today announced $12M USD in Series B funding from Sofiouest with participation from existing investors Bpifrance [...]
Exploring opportunities in Southeast Asia's fast-growing mobile-first smartphone market. Framework to leverage online and offline consumer-originated data Singapore, 26 March 2018 – The number of smartphone uses in [...]