COMMERCE FOR THE NEXT BILLION: DON’T HATE AI AND BLOCKCHAIN

This is the last in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]

2018-10-05T14:00:15+00:00 September 17th, 2018|IAB Insights, IAB Research, Insights|

FAILING TO PLAN IS PLANNING TO FAIL

In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.

2018-09-25T16:19:56+00:00 September 13th, 2018|IAB Insights, IAB Research, Insights|

COMMERCE FOR THE NEXT BILLION: BUILD OUT YOUR MOBILE ARSENAL

This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]

2018-10-05T14:22:13+00:00 September 10th, 2018|IAB Insights, IAB Research, Insights|

COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST 

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]

2018-09-25T15:52:38+00:00 September 3rd, 2018|IAB Insights, IAB Research, Insights|

ARTIFICIAL INTELLIGENCE IS NOT WHAT IT SEEMS FOR MARKETERS

Advertisers, their agencies and the whole marketing ecosystem are beginning to understand what the consumer wants rather than where they have been, thanks to AI – writes [...]

2018-09-03T18:04:14+00:00 September 3rd, 2018|IAB Insights, IAB Research, Insights|

HAVAS TRADER FLORENT DAVACH DE THEZE SAYS THE FAST PACE OF PROGRAMMATIC KEEPS HIM HUMBLE

The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]

2018-09-03T18:07:58+00:00 September 3rd, 2018|IAB Insights, IAB Research, Insights|

4 MUST-GRASP PROGRAMMATIC TRENDS FOR APAC BUYERS AND SELLERS

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]

2018-09-25T16:16:32+00:00 August 23rd, 2018|IAB Insights, IAB Research, Insights|