COMMERCE FOR THE NEXT BILLION: DON’T HATE AI AND BLOCKCHAIN
This is the last in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]
FAILING TO PLAN IS PLANNING TO FAIL
In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.
COMMERCE FOR THE NEXT BILLION: BUILD OUT YOUR MOBILE ARSENAL
This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]
COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]
ARTIFICIAL INTELLIGENCE IS NOT WHAT IT SEEMS FOR MARKETERS
Advertisers, their agencies and the whole marketing ecosystem are beginning to understand what the consumer wants rather than where they have been, thanks to AI – writes [...]
HAVAS TRADER FLORENT DAVACH DE THEZE SAYS THE FAST PACE OF PROGRAMMATIC KEEPS HIM HUMBLE
The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]
4 MUST-GRASP PROGRAMMATIC TRENDS FOR APAC BUYERS AND SELLERS
Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]
THE CLOCK IS TICKING FOR BRANDS TO ‘GO NATIVE’
For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, [...]
MAKE VIDEO FIT FOR PLATFORM, FIT FOR PURPOSE
By Phil Townend, Gavin Buxton Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX. [...]
8 tips for better brand safety
By Regan Baillie While brand safety is not a new problem, this new era of machine learning, programmatic advertising and social platforms has changed the game significantly. [...]