LIFESIGHT: WAS YOUR MARKETING SPEND WORTH IT?
An offline attribution framework for your digital campaign spend measurement. What this white paper covers: What is a better way to navigate and measure digital [...]
Mary Meeker’s 2017 Internet Trends Report
Kleiner Perkins Caufield & Byers partner Mary Meeker's annual Internet Trends Report has been described as "the most anticipated slide deck of the year." Some [...]
SIZMEK VIDEO INDEX 2015
With new options for interactive video and growing mobile inventory, this is not simply a case of traditional television ads moving to online programming – [...]
MOPUB MOBILE PROGRAMMATIC TRENDS Q3 2015
With more than 335 billion monthly ad requests on MoPub alone, there’s never been more supply available. Finding the right impressions can be more difficult. [...]
PUBMATIC QUARTERLY MOBILE INDEX Q1 2016
PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. Or right-click, [...]
PUBMATIC QUARTERLY MOBILE INDEX Q3 2015
In our first ever QMI report for calendar Q3 2015, we have established a baseline of benchmarks for mobile advertising performance around pricing, volume and [...]
OOYALA GLOBAL VIDEO INDEX Q1 2016
In Ooyala’s Q1 2016 Video Index, we look at the numbers ― and see that the OTT boom is tied to several other trends in [...]
REAL-TIME DATA ANALYTICS – EMPOWERING PUBLISHERS TO MAKE BETTER, FASTER DECISIONS
In May 2015, PubMatic commissioned Forrester Consulting to explore and evaluate real-time analytics in media and publishing companies. Or right-click, "Save link as..." to [...]
RAMADAN REPORT: A SURVEY OF MOBILE INTERNET USER BEHAVIOUR IN INDONESIA, MALAYSIA, AND SINGAPORE
Cheetah Global Lab has leveraged big data from appinsight to gain a comprehensive understanding of the impact Ramadan has on the mobile internet in these [...]
TubeMogul releases first-ever SEA-specific viewability white paper
Research conducted by TubeMogul includes comment from leading agencies, brands and industry players Singapore – October 10th, 2016 – TubeMogul (NASDAQ: TUBE), an enterprise software company for brand [...]