IAS H2 2017 Media Quality Report
Integral Ad Science just released its very first Media Quality Report for Southeast Asia, Hong Kong and Taiwan. This report covers media quality benchmarks across brand [...]
LIFESIGHT: WAS YOUR MARKETING SPEND WORTH IT?
An offline attribution framework for your digital campaign spend measurement. What this white paper covers: What is a better way to navigate and measure digital [...]
Mary Meeker’s 2017 Internet Trends Report
Kleiner Perkins Caufield & Byers partner Mary Meeker's annual Internet Trends Report has been described as "the most anticipated slide deck of the year." Some [...]
SPOTLIGHT ON DATA-DRIVEN CREATIVE
Data-Driven Creative is touted to allow brands to reach audiences at key stages of the purchase journey, by tailoring messaging based on data signals [...]
MEC’s Fast Take On: Facebook Developer Conference 2017
Facebook recently held its annual F8 Developer Conference on 18-19 Apr 2017. This year, the major focus was on Augmented Reality (AR) as Facebook CEO [...]
SIZMEK VIDEO INDEX 2015
With new options for interactive video and growing mobile inventory, this is not simply a case of traditional television ads moving to online programming – [...]
MOPUB MOBILE PROGRAMMATIC TRENDS Q3 2015
With more than 335 billion monthly ad requests on MoPub alone, there’s never been more supply available. Finding the right impressions can be more difficult. [...]
PUBMATIC QUARTERLY MOBILE INDEX Q1 2016
PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. Or right-click, [...]
PUBMATIC QUARTERLY MOBILE INDEX Q3 2015
In our first ever QMI report for calendar Q3 2015, we have established a baseline of benchmarks for mobile advertising performance around pricing, volume and [...]
OOYALA GLOBAL VIDEO INDEX Q1 2016
In Ooyala’s Q1 2016 Video Index, we look at the numbers ― and see that the OTT boom is tied to several other trends in [...]