LIFESIGHT: WAS YOUR MARKETING SPEND WORTH IT?
An offline attribution framework for your digital campaign spend measurement. What this white paper covers: What is a better way to navigate and measure digital [...]
An offline attribution framework for your digital campaign spend measurement. What this white paper covers: What is a better way to navigate and measure digital [...]
Kleiner Perkins Caufield & Byers partner Mary Meeker's annual Internet Trends Report has been described as "the most anticipated slide deck of the year." Some [...]
With new options for interactive video and growing mobile inventory, this is not simply a case of traditional television ads moving to online programming – [...]
With more than 335 billion monthly ad requests on MoPub alone, there’s never been more supply available. Finding the right impressions can be more difficult. [...]
PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. Or right-click, [...]
In our first ever QMI report for calendar Q3 2015, we have established a baseline of benchmarks for mobile advertising performance around pricing, volume and [...]
In Ooyala’s Q1 2016 Video Index, we look at the numbers ― and see that the OTT boom is tied to several other trends in [...]
In May 2015, PubMatic commissioned Forrester Consulting to explore and evaluate real-time analytics in media and publishing companies. Or right-click, "Save link as..." to [...]
Cheetah Global Lab has leveraged big data from appinsight to gain a comprehensive understanding of the impact Ramadan has on the mobile internet in these [...]
Research conducted by TubeMogul includes comment from leading agencies, brands and industry players Singapore – October 10th, 2016 – TubeMogul (NASDAQ: TUBE), an enterprise software company for brand [...]