5M Framework for Mobile and Social Marketing Brand Strategies

IAB Singapore’s Mobile & Social Committee has released a new white paper which explores opportunities marketers can capture in the mobile market based on the [...]

2018-05-14T12:45:57+00:00 May 14th, 2018|IAB Research, IAB White Papers, White Papers|

Content for the Long Haul: Determining the TRUE value of content marketing

IAB Singapore’s Content and Video committee has released Content for the Long Haul, a white paper intended to serve as a guideline for marketers across [...]

2018-05-05T22:14:33+00:00 March 21st, 2018|IAB Research, IAB White Papers, White Papers|

Brand Safety Handbook: An overview and guide for mitigating risk

To address concerns around brand safety, the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee has released a Handbook aimed at offering a [...]

2018-05-05T22:14:33+00:00 August 24th, 2017|IAB Research, IAB White Papers, White Papers|

Connecting the Dots: Guidelines for marketers to strengthen measurement frameworks

Across all verticals, marketers continue to face huge challenges in relating campaign activities and results to marketing and consequently business outcomes. This is driven in [...]

2018-05-05T22:14:33+00:00 July 24th, 2017|IAB Research, IAB White Papers, White Papers|

THE NEW MOBILE CENTRIC WORLD: MEASURING THE MOBILE MARKETING ROI

Consumers in South-East Asia (SEA) have shifted their attention to mobile, and the IAB Singapore (IAB SG) Measurement & Standards Committee goes into depth on [...]

2018-05-05T22:14:33+00:00 April 10th, 2017|IAB Research, IAB White Papers, White Papers|