A well thought-out content marketing brief serves as the foundation for a solid marketing plan. Bad briefs aplenty but what exactly constitutes a good brief?
Master the art of writing a thorough content brief and ensure that all stakeholders are aligned. IAB Singapore’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners.
Download the template in pdf and start putting together a top-notch content brief!
AUTHORS & CONTRIBUTORS:
- Brendon Chase, Group Strategy Director of McCann Worldgroup and APAC Strategy Lead of MRM//McCann
- Koh Weng Wai, Head of Marketing Communications, Singapore Press Holdings
- Tim Sharp, Regional Strategy Lead, APD