WHAT’S HAPPENING IN INTAKE 1 2018-09-12T18:00:57+00:00

PROFESSIONAL CONVERSION PROGRAMME (PCP) IN PROGRAMMATIC ADVERTISING

FIRST FLIGHT LAUNCHED

ON 4TH JUNE

Participating companies:

Launching programmatic careers with on-the-job training at hiring companies:

  • Account Exec
  • Ad Operations Exec
  • Analytics & Insights Exec
  • Campaign Engineer
  • Inside Sales Specialist
  • Marketing Manager
  • Operations Manager
  • Sales Manager
  • Supply Exec
  • Technical Account Manager

A LAUNCHPAD FOR A CAREER IN PROGRAMMATIC

JUNE 2018

Hemant Chauhan, Media & Data Strategy Lead, Asia Pacific & Japan at HP Inc

Diogo Andrade, SEA Programmatic Lead, Spotify

Regan Baillie, Chief Digital Officer at GroupM

Sukesh Singh, Vice President APAC at AdForm

Beginning their careers in their new full time roles, the PCP kick-started with a 2-week classroom training immersion, introducing candidates to Programmatic Advertising. Candidates had the opportunity to engage and interact with 18 high-calibre industry leaders from publishers, agencies, tech platforms and brands invited as guest speakers, including Chief Digital Officer at GroupM, Vice President of AdForm, Programmatic Lead and Media & Data Strategy Lead at HP Inc.

Hearing first-hand from the best in the industry, candidates were able to tap on their expert industry knowledge and technical expertise. Surfacing from fireside chats with these head figures was invaluable career advice on navigating the programmatic space, showcasing the diverse paths to success.

  • Holistic understanding of the Programmatic ecosystem outside of their organizations and roles
  • Developing a digital strategy, programmatic planning and the basics of programmatic bidding, buying and selling
  • Understanding the evolving consumer journey, preparing for change and future proofing your business
  • Introduction to the role of data, measurement frameworks, audience segmentation
  • Advice from industry practitioners on developing a programmatic career – networking, putting your best foot forward, being agile and adaptable, integrating into a team and managing expectations
  • Putting theory into practice with live team briefs to illustrate how theory translates into real life scenarios

UNDERSTANDING THE DIGITAL SUPPLY CHAIN

JULY 2018

Hari Shanka, Chief Executive Officer, Singapore Media Exchange

Pierre-Yves RIOU, Assistant Vice President, Yield Management & Marketing, Mediacorp Pte Ltd

Sunita Rajan, Senior Vice President Advertising Sales, CNN

Mandar Kambli, Head of Products and Partnerships, Amnet

Supplementing their ongoing full-time programmatic roles, PCP candidates regrouped for their monthly 2-day sessions, speaking with media owners to understand the digital transformation their organizations have undergone and how they are adapting to the changing landscape.

Embarking on their first of many field trips, candidates visited CNN and Mediacorp headquarters to understand the role of programmatic in premium content, integrating programmatic with other publisher media offerings and how creative complements technology.

  • The role of premium publishers
  • Integrating traditional and digital media offerings
  • Brand safety, viewability, ad fraud and contextual targeting

TRANSLATING DATA INTO INSIGHTS

AUGUST 2018

Germaine Ng Ferguson, AVP, Smart Targeting & Strategic Partnerships, Enterprise Business Group, Jun Liang, Product Manager, and Prasad Abhanave, Programmatic Expert of StarHub

This month’s 2-day session took candidates through all things data. Field trips to Facebook, Google and Starhub showcased the various data sources and how they could be leveraged to generate insights and optimize campaigns, providing them with hands-on experience of setting up campaigns within a trading platform.

  • Fundamentals of data management
  • Sources of data
  • Audience segmentation
  • Translating data into insights
  • Live demo on how to set up campaigns within a trading platform

Jenn Wideberg, Partner, Marketing Science, Facebook

Christian Nyegaard, Account Manager, DoubleClick at Google

Individuals may apply for the programme via the following methods:

  1. Organizations with employees currently less than 6 months into / newly hired into their Programmatic role may nominate them to participate.
  2. Individuals currently seeking a career in Programmatic may submit their applications and CVs. CVs will be shared with participating companies for consideration for specific Programmatic roles within their organization. The hiring process will be managed independently by companies and applicants may be contacted for interviews if suitable.

To be eligible for the programme, individuals should be:

  • Singapore Citizen (SC) or Permanent Resident (PR)
  • Have at least 2 years’ working experience from any industry
  • Candidates must be employed by your business as a new hire to become a participant in the programme and will continue to work within your company once they have graduated the programme.

FOR FURTHER INFORMATION, SEND US YOUR ENQUIRY VIA EMAIL

PROFESSIONAL CONVERSION PROGRAMME (PCP)

in Programmatic Advertising

FIRST FLIGHT LAUNCHED ON JUNE 4TH

Participating Companies

Launching programmatic careers with on-the-job training at hiring companies:
  • Account Exec
  • Ad Operations Exec
  • Analytics & Insights Exec
  • Campaign Engineer
  • Inside Sales Specialist
  • Marketing Manager
  • Operations Manager
  • Sales Manager
  • Supply Exec
  • Technical Account Manager

A LAUNCHPAD FOR A PROGRAMMATIC CAREER

JUNE 2018

Beginning their careers in their new full time roles, the PCP kick-started with a 2-week classroom training immersion, introducing candidates to Programmatic Advertising. Candidates had the opportunity to engage and interact with 18 high-calibre industry leaders from publishers, agencies, tech platforms and brands invited as guest speakers, including Chief Digital Officer at GroupM, Vice President of AdForm, Programmatic Lead and Media & Data Strategy Lead at HP Inc.

Hearing first-hand from the best in the industry, candidates were able to tap on their expert industry knowledge and technical expertise. Surfacing from fireside chats with these head figures was invaluable career advice on navigating the programmatic space, showcasing the diverse paths to success.

  • Holistic understanding of the Programmatic ecosystem outside of their organizations and roles
  • Developing a digital strategy, programmatic planning and the basics of programmatic bidding, buying and selling
  • Understanding the evolving consumer journey, preparing for change and future proofing your business
  • Introduction to the role of data, measurement frameworks, audience segmentation
  • Advice from industry practitioners on developing a programmatic career – networking, putting your best foot forward, being agile and adaptable, integrating into a team and managing expectations
  • Putting theory into practice with live team briefs to illustrate how theory translates into real life scenarios

UNDERSTANDING THE DIGITAL SUPPLY CHAIN

JULY 2018

Supplementing their ongoing full-time programmatic roles, PCP candidates regrouped for their monthly 2-day sessions, speaking with media owners to understand the digital transformation their organizations have undergone and how they are adapting to the changing landscape.

Embarking on their first of many field trips, candidates visited Mediacorp and CNN headquarters to understand the role of programmatic in premium content, integrating programmatic with other publisher media offerings and how creative complements technology.

  • The role of premium publishers
  • Integrating traditional and digital media offerings
  • Brand safety, viewability, ad fraud and contextual targeting

TRANSLATING DATA INTO INSIGHTS

AUGUST 2018

This month’s 2-day session took candidates through all things data. Field trips to Facebook, Google and Starhub showcased the various data sources and how they could be leveraged to generate insights and optimize campaigns, providing them with hands-on experience of setting up campaigns within a trading platform.

  • Fundamentals of data management
  • Sources of data
  • Audience segmentation
  • Translating data into insights
  • Live demo on how to set up campaigns within a trading platform

APPLY FOR FLIGHT 2 NOW!

Individuals may apply for the programme via the following methods:
  1. Organizations with employees currently less than 6 months into / newly hired into their Programmatic role may nominate them to participate.
  2. Individuals currently seeking a career in Programmatic may submit their applications and CVs. CVs will be shared with participating companies for consideration for specific Programmatic roles within their organization. The hiring process will be managed independently by companies and applicants may be contacted for interviews if suitable.
To be eligible for the programme, individuals should be:
  • Singapore Citizen (SC) or Permanent Resident (PR)
  • Have at least 2 years’ working experience from any industry
  • Candidates must be employed by your business as a new hire to become a participant in the programme and will continue to work within your company once they have graduated the programme.